Carol Dunitz, Ph.D.

How to Write Memos that Generate Results

You are disturbed by a situation and have a sense of urgency about it. You want action taken and you want a written record of your request. Using a memo addresses all your concerns and has the potential to get a speedy response. Clearly state the act... Read >

How to Write Great Headlines

The fisherman uses bait to catch a fish. Without bait, there is no chance a fish will bite on his hook. Your headline is like bait. If it does not attract readers, there is no chance they will read your copy. A great headline leaves no room for misi... Read >

How to Write Dynamic Business Letters

The recipients of your letters will judge the quality of your business by the quality of your communication. That's why your writing needs to be accurate, strong, and vivid. But don't worry. You don't have to be the world's most talented wordsmith to wr... Read >

How to Write Copy Like a Pro

There is more to writing brochures, web sites, sales letters, radio or TV spots, and other promotional pieces than meets the eye. Professional copywriters spend years perfecting their art -- looking for great ideas, keeping abreast of the latest news, und... Read >

How to Write Better Business Proposals

Meaningfully differentiate yourself through business proposals that trump the competition in content and style. We live in a world of fierce competition that makes it more important that ever for your prospect to understand that working with you is the b... Read >

How to Write a Speech that Keeps Attendees on the Edge of Their Seats

Speeches need to have clarity, power and purpose, a ring of personality, and excellent delivery. Understand Verbal Communication. Language that is spoken is quite different from language that is written. It is a lot like conversational speech without... Read >

How to Write a Powerful Resume

Your resume is an opportunity to meaningfully differentiate yourself from the competition. Speak with your own voice, sharing what you do along with the associated benefits. Let the reader know you're special and why. Avoid corporate jargon. And do... Read >

How to Wage Winning Advertising and PR Campaigns

You can maximize the effectiveness of your marketing campaigns learning what the pros already know an applying it to your advertising and PR. Know who your target audience is, do your research to understand how to reach it, and then deliver a message tha... Read >

How to Use E-Mail Best

Use Your Web Site to Build Credibility. Make sure your online presence is inviting. Potential customers, clients, and business associates often visit web sites to determine whether or not they want to approach someone. If you communicate well on your web... Read >

How to Transform Ideas into Messages that Sell

Before you create messages that sell, you have to have a basic understanding of the psychology of selling. Here's a quick overview of what you should consider. Use it as a springboard to discover more about communicating effectively. Know Your Product ... Read >

How to Read Body Language: Part Three

Lon Chaney Sr. was one of the most famous actors from the silent film era. He was known as ‘The Man of a Thousand Faces' because of his ability to not only transform himself through creative makeup but also project different personalities and feelings ... Read >

How to Read Body Language: Part Two

Professor Ray Birdwhistell of the University of Louisville determined that more than two-thirds of communication in face-to-face settings takes place nonverbally. Fellow researcher Albert Mehrabian discovered that only 7 percent of communication is verba... Read >

How to Read Body Language: Part One

There are two ways you can use body language to enhance your face-to-face interactions: by observing the body language of the person you're speaking to and by controlling your own body language. Understanding what others are telling you through their nonv... Read >

How to Master Intercultural Communication

Interacting with people from other cultures can be fascinating. Whether you are abroad or on home turf, you are often exposed to new and fascinating ways of doing things. If you are about to take a trip to another country, it is a good idea to brush up ... Read >

How to Make a Great First Impression

How long does it take for someone you meet to form an opinion about you? Only 6 to 12 seconds. Increasing the probability it is positive is important because first impressions are lasting impressions that are difficult to change. Take control by giving... Read >